Non-discrimination issues were discussed by the national and international experts and the media representatives - Національна рада України з питань телебачення і радіомовлення

Non-discrimination issues were discussed by the national and international experts and the media representatives

Mrs Ulyana Feshchuk, Deputy Chairman of the National Council, took part in the International Conference “Through self-regulation and social responsibility to the approval of non-discrimination” which was held in Kyiv on 23 March. The event was organized at the initiative of the Verkhovna Rada Committee on Freedom of Speech and Information Policy and the Council of Europe Project “Strengthening Freedom of the Media and Establishing a Public Broadcasting System in Ukraine” with participation of the Industrial Gender Committee on Advertising and the Friedrich Ebert Foundation in Ukraine.

Welcoming the participants, H.E. Mr Andreas von Beckerath, Ambassador Extraordinary and Plenipotentiary of Sweden to Ukraine, admitted that gender equality is a concern for the whole society, but not just for women. Moreover, its discussion in the rapidly transforming Ukrainian society is extremely important also because Ukraine is ratifying the Istanbul Convention (the Council of Europe Convention on preventing and combating violence against women and domestic violence) in the coming months. The media play major role in forming attitude to gender-related issues in the society and have to be conscious of their particular responsibility.

“Last year the National Council suggested representatives of electronic media concluding a self-regulation act, which provides for two articles related to gender non-discrimination and gender equality. And we hope that the industry will somehow support the Broadcasting Code. It is also planned to establish a working group which will elaborate appropriate recommendation, upon analysis of gender situation in the media”, said Mrs Ulyana Feshchuk.

The European experts shared their experience related to media self-regulation of gender policy, activities of self-regulated associations and unions in advertising and their struggle against sexism. The experiences of Canada and the European Union were presented.

The representatives of the Industrial Gender Advertising Committee and of the All-Ukrainian Advertising Coalition analyzed the experience of avoiding sexism in national advertising. And although there is plenty of work ahead, the positive experiences are available.

The participants expressed their common opinion: stating that it is necessary to introduce system work and involve as many media as possible in order to improve the situation regarding non-discrimination in Ukraine. Because the media are those who form public mind.

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