TV audience ratings for the third quarter of 2018 – Industrial TV Committee research
The National Council, in cooperation with the Industrial Television Committee, unveiled the results of the panel television survey for the third quarter of 2018. The survey was prepared by the research companies Nielsen and the Communications Alliance upon the request of the ITC.
According to the TV-panel, the TOP-10 highly rated TV channels in the 3rd quarter of 2018 include
“Ukraine”, “1+1”, “Inter”, “ICTV”, “STB”, “Novy channel”, “NTN”, “2+2”, “TET”, “PlusPlus”.
The sharpest growth of the share of television audience in the third quarter of 2018 was demonstrated by “UA: First” (+ 41%) and “Ukraine” (+ 4%).
“ICTV” (-9%) and “Inter” (-7%) TV channels suffered the biggest audience losses.
Alltogether, the top ten TV channels cover 62.81% of the audience that viewed TV channels from the total number of viewers for an audience of 4+ age group.
The television panel is based on a nationwide sample (with the exception of Crimea and the City of Sevastopol as of 04.01.2014 and temporarily occupied territories of Donetsk and Luhansk Regions as of 01.01.2018) out of 2,840 households, of which 1,900 are located in cities with the population exceeding 50,000 people and 940 households – in cities with a population of less than 50,000 people and villages.
The main purpose of the study of the television audience is to obtain reliable, complete, representative data on the viewing of television channels in Ukraine.
“The panel” is a group of people selected for the research. The essence of the panel research is to continuously receive information from each panel member for a period of time. Information is collected every second. The sample of households participating in the survey is representative in its socio-demographic and technical characteristics (type of reception of television signals, television equipment etc.), and represents the structure of the population of Ukraine.